Close more deals with the leads you already have in 14 days - Free! 

No canned scripts or cheesy gimmicks, only proven NLP-based communication techniques.

Start Your 14-Day Quick Start
Free Trial Now

Learn the language of a trusted advisor to create loyalty and win bigger opportunities - without pushy tactics.

 Risk-Free. 
Cancel anytime in the first 14 days and keep all bonus downloads

We believe trust starts with clarity. That's why we keep it simple.

• Know exactly when your 14 days begin and end
• We will email you 3 days before the date of your first charge
• Your monthly membership will be $299/mo after your free trial
• You can cancel at anytime with a single click
• If you decide to cancel you'll still keep full access through the end of your free trial, or paid period

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"I used your techniques and was able to price it properly and we accepted a full price offer."

Melissa Grasso

Century 21
Temecula, CA 

"I tripled my income and decreased my work hours by 40%!"

Joe DiRaffaele

eXp Realty
Las Vegas, NV

"After doing Matthew's program I've listed 7 homes via Come-List-Me calls."

Kirstine Openshaw

REAL
Dallas, TX

Why Real Estate Agents Choose Matthew Ferry's Academy of Influence

Matthew Ferry's proven system helps you become a trusted advisor who wins bigger opportunities through authentic relationship-building, not high-pressure sales tactics. Learn from the first trainer to blend traditional NLP techniques with advanced mindset techniques.

Convert More Leads

Transform existing leads into closed deals using proven communication strategies.

Build Trust Naturally

Create authentic relationships without feeling salesy or manipulative.

Increase Your GCI

Boost your gross commission income by closing bigger deals with higher-value clients.

Client Loyalty

Turn one-time buyers into lifelong clients who refer their friends and family.

Professional Growth

Become the go-to agent in your area with advanced communication skills.

Effortless Sales

Make selling feel natural and enjoyable for both you and your clients.

Master attraction-based communication to close more deals with ease.

Become a trusted advisor, create loyalty and win bigger opportunities... without pushy tactics.

Lead Conversion Live

Every Wednesday at 2pm Pacific. Learn new persuasive language patterns. Practice language that converts. Then, bring your prospect's objections, and have Matthew handle them live (or just listen in)!
  • New language that converts ever week.
  • ​Live, on the spot objection handling via Zoom
  • ​Listen and learn as a member of Matthew's group coaching
LIVE via Zoom + recordings

Advanced On-Demand

Unlimited access to Matthew Ferry's advanced sales, influence and mindset courses.
  • Sales Mastery aka The Art of Influence
  • ​Creating Sales Velocity Seminar Series
  • NLP+ 5 Week Intensive video training includes easy to use guides
Both Desktop and Mobile apps

Private Community

Leverage the power of community to accelerate your results. Find accountability and role play partners, fast!
  • 24/7 access to our private community via best in class Circle.so
  • ​Engage other members for peer-to-peer feedback and support.
  • Ask questions, share your wins and be celebrated by the tribe
Expand your network

Live Calls. Advanced On-Demand. Private Community.

The most comprehensive mindset and influence sales curriculum for real estate professionals on the planet Earth (that we know of). Combine the power of Matthew Ferry's live training, and on-demand courses with a best-in-class private online community to super charge your results. 

Mon: Mindset Accelerator

Kick your week off right with Matthew Ferry guiding through a powerful meditation and intention setting visualizations. 
  • Live via Zoom
  • Every Monday for 15 minutes
  • 9:30am Pacific, 10:30am Mountain, 11:30am Central, 12:30pm Eastern

Wed: Lead Conversion Live

Listen in as Matthew tackles toughest objections today’s market. Bring yours and he’s roll play with you in real time!
  • Live via Zoom
  • ​2nd & 4th Wednesday for 60 minutes
  • 2pm Pacific, 3pm Mountain, 4pm Central, 5pm Eastern

Fri: Office Hours

Need help navigating the community? Need a role play buddy? Community Manager Ciji Siddons has your back!
  • 24/7 access to our private community via best in class Circle.so
  • ​Engage other members for peer-to-peer feedback and support.
  • Ask questions, share your wins and be celebrated by the tribe

ON DEMAND LIBRARY

Sales Mastery aka the Art of Influence

Listen in as Matthew guides you through this ground-breaking training designed to engage, teach and inspire. Learn foundational tactics for building rapport and trust with anyone. 

 CSV Seminar Series (Legacy Recordings)

Discover how to become a conscious, magnetic salesperson who is immune to market conditions. This is your key to attracting sales with less stress and more ease.

Science of the Miraculous Audio Series

The name says it all. Ready to experience miracles, ease and grace in your sales process. It all starts here. 

PLUS...

Meditations & Visualizations

Get your head in the game, on the go!

Ongoing Support and Accountability

Active, productive agents gather here.

Risk-Free 14-Day Quick Start Free Trial

Get 14-Days Unlimited Access

Master mindset and productivity coach

The Go-To Coach For High Conscious Go-Getters For Over 30 Years.

"Challenging markets create incredible opportunities. Now is the ideal time to invest in the biggest asset you have: YOU! Add the Academy to your existing coaching routine, or do it solo. Either way, get your hands on the curriculum responsible for accelerating the careers of thousands of agents, team leads, brokers, and investors."

- Matthew Ferry

Matthew Ferry is a master coach, speaker, and the founder of The Academy of Influence, a groundbreaking training platform that empowers real estate professionals and entrepreneurs to master attraction-based communication and close more deals with ease.

- Best Selling Author
- TEDx Speaker
- Forbes Coaches Council
  • Master Mindset, Sales & Productivity Coach
  • ​30+ years coaching in Real Estate, Investing & Finance
  • Founder of the Academy of Influence
  • ​Methodology Peer-Reviewed and Publishe

10,000+

Clients coached since 1993

400+

Self-made millionaires clients

36

Mindset and productivity courses created

6

Books written including an Amazon Best-Seller

1

Peer reviewed and published methodology

Career-Changing Results.

For over 3 decades high-conscious go-getters have turned to Matthew Ferry for advanced mindset and sales training accelerate their careers.

"While working on my second quarter I realized since joining "your tribe" I tripled my passive income and quadrupled my total yearly $$$. Working 10 hours a week. Thank you."

- Bilha S 

"After 28 years in the business and doing well by local standards I decided it was time to learn something new and breath some life into my business. After 5 months of NLP training my business is booming again. I’m making lots of money, having more free time and I’m having fun with the business for a change."

- Cathy B

"Within 24 hours, I scheduled a listing appointment and got a price reduction!"

- Michelle C

Frequently Asked Questions

Everything you need to know about the Academy of Influence.

How is the Academy of Influence different from other training programs?

The Academy of Influence(AOI) focuses on Intuitive Influence, Trust-Based Influence & Effortless Selling. Unlike high-pressure sales approaches or script-heavy programs, AOI teaches you the language of power, profit, and peace of mind. It combines mindset with advanced influence skills so sales feel natural, collaborative, and high-integrity.

Who can benefit from the Academy of Influence?

Experienced real estate agents, brokers, team leads, and investors who aren't satisfied with their conversion ratio. Agents who want to boost results through advanced mindset and influence techniques. If you’ve been in the business 5+ years and have a solid platform of lead generation, AOI helps you convert more leads gracefully without scripts or pressure.

What does the Academy of Influence teach?

AIO trains you to become a trusted advisor using NLP-based influence patterns, improvisational communication skills, and Matthew Ferry’s mindset methodology. You’ll learn: How to guide conversations without sounding salesy. How to instantly build trust and rapport. How to turn objections into opportunities.

What’s included in the Academy of Influence?

Weekly live training calls, The 15 Min Monday Mindset Accelerator + The Wednesday Lead Conversion Live. An on-demand library of NLP and mindset training. A private community app for networking, support, and coaching. Downloadable language patterns, cheatsheets, ebooks, mindset reset guides, and checklists.

Will this work in my market (luxury, small town, hyper-competitive)?

Yes. AOI is based on human psychology and influence patterns that work universally. Members come from every type of market; luxury, rural, suburban, urban. You will tailor the techniques to fit your market.

What kind of support do I get in The Academy of Influence?

You’ll never feel left behind. AOI includes live coaching, community interaction, and access to Matthew. It’s not a seminar you forget in a week—it’s an ongoing support system designed to keep you consistent.

What if I can’t make a live call?

All live calls are recorded and uploaded into your private library. You can watch on your schedule.

How much time do I need each week?

AOI is more like a buffet then a 3 course meal. We meet 3 times a week so you can join us anytime that works for your schedule. We have members who only listen to the training calls on the road, some participate in all three calls which would be about 1:30 a week and others jump in when they have a challenging client they want to convert. You decide. 

Is Matthew's NLP-Based Intuitive Influence Methodology proven?

Yes. AOI is built on Matthew’s 30+ years of coaching top 1% agents. Thousands have used these methods to grow their business while feeling more peace of mind. Results often come within weeks.

Are there any hidden fees or upsells?

Your membership includes all live calls, recordings, the on-demand library, and community access. Optional events are available but not required. We are always finding new ways to support our community based on your suggestions. 

When does my free trial start?

Your 14 days begin the moment you enroll. After that, membership continues at the monthly rate unless you cancel. Cancel anytime with one click. And if you cancel mid-month, you keep access until the end of that billing cycle.

What if I'm already in another coaching program?

AOI complements other tactical coaching programs. Many members use AOI to improve their mindset and influence so they can convert more leads from the systems they’re learning elsewhere.
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Newport Beach, CA 92660
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