Start Using NLP‑based influence to become a trusted advisor, create loyalty and win bigger opportunities—without pushy tactics.
Close more deals with the leads you already have in 14 days - Free!
Sign Up Today! No canned scripts or cheesy gimmicks, only proven NLP-based communication techniques that tap into human psychology, making sales feel easy, effortless and enjoyable. Start converting leads into deals today.
Enroll in our 14-Day Quick Start Now
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Finally, A System That Makes Sellers Respect You, Buyers Trust You, and Closings Come Easily
Become The Trusted Advisor
Position yourself as the agent people turn to first, because your words inspire confidence instead of pressure.
- Clients feel heard, respected, and guided, not “sold.”
- Builds loyalty that leads to repeat business and steady referrals.
- Differentiates you from competitors who are using one size fits all presentations
Close More In Less Time
Cut through the noise with language that moves prospects from hesitation to yes... fast.
- Stop wasting hours chasing cold leads that never convert.
- Handle objections in minutes instead of losing deals for months.
- Create consistent closes and reduce the stress of the income roller coaster.
Win Bigger Opportunities
Use proven influence patterns to earn trust with high-stakes clients and land deals you once thought out of reach.
- Secure listings with top-tier sellers who value confidence and leadership.
- Navigate complex negotiations with ease and authority.
- Attract premium clients who bring bigger commissions and better referrals.
Here's What Is Included In The Academy of Influence 14-Day Quick Start Free Trial
Get personalized coaching, participate in mastermind discussions, and connect with peers who challenge and support your growth.
Lead Conversion Live
Every Wednesday at 2pm Pacific. Learn new persuasive language patterns. Practice language that converts. Then, bring your prospect's objections, and have Matthew handle them live (or just listen in)!
- New language that converts ever week.
- Live, on the spot objection handling via Zoom
- Listen and learn as a member of Matthew's group coaching
LIVE via Zoom + recordings
Advanced On-Demand
Unlimited access to Matthew Ferry's advanced sales, influence and mindset courses.
- Sales Mastery aka The Art of Influence
- Creating Sales Velocity Seminar Series
- NLP+ 5 Week Intensive video training includes easy to use guides
Private Community
Leverage the power of community to accelerate your results. Find accountability and role play partners, fast!
- 24/7 access to our private community via best in class Circle.so
- Engage other members for peer-to-peer feedback and support.
- Ask questions, share your wins and be celebrated by the tribe
Expand your network
Cancel Anytime In The First 14 Days And Keep All The Bonus Downloads
We believe trust starts with clarity. That’s why we spell out every detail of your trial... with no fine print, no surprises. You’ll know:
- Exactly when your 14 days begin and end.
- The precise date of your first charge.
- Your monthly renewal charge will be $299 a month after your first 14 days.
- You can cancel at anytime with a single click.
- If you decide to cancel you'll still keep full access through the end of your paid month so you get everyday you've invested in.
Meet Matthew Ferry
Matthew Ferry is a master coach, speaker, and the founder of The Academy of Influence, a groundbreaking training platform that empowers real estate professionals and entrepreneurs to master attraction-based communication and close more deals with ease.
"Challenging markets create incredible opportunities. Now is the ideal time to invest in the biggest asset you have: you! Add the Academy to your existing coaching routine, or do it solo. Either way, get your hands on the curriculum responsible for accelerating the careers of thousands of agents, team leads, brokers, and investors... for less than $10 a day."
- Matthew Ferry
- Best Selling Author
- TEDx Speaker
- Forbes Coaches Council
- Master Mindset, Sales & Productivity Coach
- 30+ years coaching in Real Estate, Investing & Finance
- Founder of the Academy of Influence
- Methodology Peer-Reviewed and Publishe
Frequently Asked Questions
Everything you need to know about the Academy of Influence.
How is The Academy Of Influence different from other training programs?
The Academy of Influence(AOI) focuses on Intuitive Influence, Trust-Based Influence & Effortless Selling. Unlike high-pressure sales approaches or script-heavy programs, AOI teaches you the language of power, profit, and peace of mind. It combines mindset with advanced influence skills so sales feel natural, collaborative, and high-integrity.
Who can benefit from The Academy Of Influence?
Experienced real estate agents, brokers, team leads, and investors who aren't satisfied with their conversion ratio. Agents who want to boost results through advanced mindset and influence techniques. If you’ve been in the business 5+ years and have a solid platform of lead generation, AOI helps you convert more leads gracefully without scripts or pressure.
What does The Academy of Influence teach?
What’s included in The Academy of Influence?
Weekly live training calls, The 15 Min Monday Mindset Accelerator + The Wednesday Lead Conversion Live. An on-demand library of NLP and mindset training. A private community app for networking, support, and coaching. Downloadable language patterns, cheatsheets, ebooks, mindset reset guides, and checklists.
Will this work in my market (luxury, small town, hyper-competitive)?
Yes. AOI is based on human psychology and influence patterns that work universally. Members come from every type of market; luxury, rural, suburban, urban. You will tailor the techniques to fit your market.
What kind of support do I get in The Academy of Influence?
You’ll never feel left behind. AOI includes live coaching, community interaction, and access to Matthew. It’s not a seminar you forget in a week—it’s an ongoing support system designed to keep you consistent.
What if I can’t make a live call?
All live calls are recorded and uploaded into your private library. You can watch on your schedule.
How much time do I need each week?
AOI is more like a buffet then a 3 course meal. We meet 3 times a week so you can join us anytime that works for your schedule. We have members who only listen to the training calls on the road, some participate in all three calls which would be about 1:30 a week and others jump in when they have a challenging client they want to convert. You decide.
Is Matthew's NLP-Based Intuitive Influence Methodology proven?
Yes. AOI is built on Matthew’s 30+ years of coaching top 1% agents. Thousands have used these methods to grow their business while feeling more peace of mind. Results often come within weeks.
Are there any hidden fees or upsells?
Your membership includes all live calls, recordings, the on-demand library, and community access. Optional events are available but not required. We are always finding new ways to support our community based on your suggestions. Some new training is paid and others are included.
When does my free trial start?
Your 14 days begin the moment you enroll. After that, membership continues at the monthly rate of $299 unless you cancel. Cancel anytime with one click. And if you cancel mid-month, you keep access until the end of that billing cycle.
What if I'm already in another coaching program?
AOI complements other tactical coaching programs. Many members use AOI to improve their mindset and influence so they can convert more leads from the systems they’re learning elsewhere.
NLP+ is proprietary program created by Matthew Ferry for your personal use only unless otherwise agreed to in advance. Teaching, sharing, publishing, copying, writing about, or otherwise using this material, in any form, other than as agreed, violates our copyright. Thank you for respecting our intellectual property rights.
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